Amplify Volumizing Shampoo is a unique blend of proteins that thickens the coat and adds volume due to rice proteins while gently cleansing with citric acid. This formula will actually increase the diameter of each hair shaft. Creating a full, rich and denser look to the coat. This added volume will Amp It Up with a light weight formula to create that champion winning coat.

Rice Protein
Increase hair’s tensile strength to reduce split-ends and add volume

Wheat Protein
Provide protective barrier & enhance silky feel

Panthenol
pro-vitamin b5 moisturizer helps to hydrate the skin and promote healing to the damaged tissues.

Citric Acid
Natural cleaning agent derived from citrus fruits which are lemons, limes, oranges and grapes. Naturally softens water for better cleaning power, adjust the ph for healthier hair, keeps the hair shiny and smooth, deep cleans hair and is a natural preservative that keeps bacterial growth from growing on the skin.